The last 10 minutes before your Irish listing goes live
Check the public price, BER details, photos, property claims and viewing instructions against the approved record before publishing on Daft or MyHome.
The last few minutes before an Irish listing goes live can expose all the things everyone assumed were already settled: a missing BER line, the wrong main photo, or a vendor who approved different asking-price wording.
It feels like a small moment because the heavy work is done. The valuation is finished. The facts are in. Photos have arrived. Someone has written the description. A negotiator is waiting to match buyers or tenants.
Once the listing goes live, any unresolved details can cause problems. Buyers, tenants, vendors, landlords, rival agents, and portal users all see the same record. An unanswered question about the price or property details may mean correcting the advert later.
Check and approve the facts in the internal listing record before publishing them. Daft, MyHome, and any other publishing route should receive the finished public version after that decision has been made.
First publication needs a smaller check than full listing prep
A full Irish listing preparation routine covers authority, identity checks, property facts, media, floorplans, BER documents, price advice, client approval, viewing logistics, and ownership of each missing item. That broader work belongs earlier.
The final 10-minute check has a narrower job: confirm the fields that will become public as soon as the listing goes live.
That distinction matters. If the last check tries to re-audit the whole file, busy teams will either skip it or rush it. If the check is small, repeatable, and tied to the public listing fields, people are more likely to run it.
Run the check before first publication, whether you enter the listing manually or send it to Daft or MyHome through an integration.
Check the fields that will appear in the advert
Make one person responsible for the final check. It can be the listing agent, office administrator, branch manager, or whoever is responsible for publishing that property. Seniority matters less than clarity: one named person must decide whether the record is ready, held, or escalated.
Use this as the check:
| Public field | Pass question | Hold if |
|---|---|---|
| Asking price or rent | Has the client approved this exact public wording and timing? | The amount, guide wording, or launch timing is still verbal or unclear. |
| Status | Does the status match what the agency wants the market to see today? | The property is being held, paused, reserved, sale agreed, or withdrawn but the record still says available. |
| BER display | Does the BER information come from the right source and appear where it should? | The BER cert, rating, advisory report, or exemption position is missing or disputed. |
| Main image | Is the hero image the one the client has approved and the team wants enquiries to react to first? | The photo order changed, the wrong exterior is first, or the image no longer matches the description. |
| Short description | Are public claims backed by notes, photos, documents, or client confirmation? | The wording says renovated, turnkey, sea view, potential, vacant, or chain-free without support in the record. |
| Viewing or access note | Will the viewing instruction still work after the listing goes live? | Keys, tenant notice, landlord restrictions, pets, alarms, parking, or open-viewing times are unresolved. |
| Written approval | Is there evidence that the client approved the public version? | Approval is assumed from a call, scattered across messages, or given for an older draft. |
Use the “hold if” column to decide whether publication should wait. Record what needs fixing and who will do it.
BER needs its own check
Check BER separately so it does not get left for someone to fill in later.
The Sustainable Energy Authority of Ireland explains that a BER gives a property an energy rating and must be included when a home is offered for sale or rent. Its BER advertising guidance belongs near the people preparing and publishing listings, within reach during the final check.
Resolve any uncertainty about the BER before publishing.
Before the property goes live, the checker should know:
- Which BER certificate or exemption position the listing is relying on.
- Whether the public BER field matches the internal record.
- Whether the description says anything about efficiency, insulation, upgrades, heating, or running costs that needs support.
- Who is responsible if the BER item is missing during the check.
A completed field in your publishing software is not enough on its own. A field can be filled without being checked. A feed can send a value without proving it came from the right place. Check the value against the certificate or recorded exemption position.
Photos and descriptions should be checked together
Photos usually arrive as a batch. Descriptions usually arrive as text. Buyers and tenants read them together.
That is why the main image and short description need to be checked as a pair. If the copy opens with “bright rear extension” but the first image is a dark front exterior, the listing lands badly. If the description says “newly refurbished” and the gallery still includes an older kitchen image, the agency creates doubt before the first enquiry.
Daft’s house rules for advertisers include legal and quality expectations for property ads. Treat public marketing claims as claims the agency can stand behind.
Try this 90-second check of the photos and description:
- Open the first five images in order.
- Read only the first two sentences of the description.
- Ask whether those sentences are supported by the visible images or by evidence in the listing record.
- Check whether the floorplan version matches the live description.
- Confirm the client approved this image order, including which photo appears first.
AvaroAI’s listing record is designed around this because photos, documents, notes, tasks, and property data sit with the listing. The person publishing should be able to avoid rebuilding the story from an inbox, a shared drive, a photographer link, and a colleague’s memory. They need the public fields and the evidence close enough to make a quick call.
Approval needs a recorded state
Most launch-day confusion starts with weak approval language.
“Vendor happy” is too thin unless the record says what the vendor approved. Was it the price? The first draft? The revised description? The photo order? The decision to go live today rather than Friday?
The PSRA guide to minimum standards is a useful reminder that professional property services depend on clear records and standards. In daily agency work, approval should be recorded against the thing being published.
Use a simple approval state:
| State | Meaning | What happens next |
|---|---|---|
| Draft | Internal team can still change public fields. | Do not publish. Finish missing edits or evidence. |
| Sent for approval | Client has the version but has not confirmed it. | Hold until approval comes back. |
| Approved to publish | Client approved the public version, including price, copy, and media order. | Publish if BER, status, and access also pass. |
| Approved with change | Client approved only if a specific edit is made. | Make the edit, then check the public fields again. |
| Escalate | The agent is unsure whether approval is enough. | Manager or principal decides before publication. |
This is deliberately basic. A small branch can use it tomorrow without a software migration. A larger team can turn each held item into a task with an owner and due time.
In AvaroAI, items awaiting approval or correction can be linked to the listing itself: confirm BER display, replace main image, get written approval, check landlord access wording before Daft or MyHome publish. Blockers then travel with the property and stay visible after handoff.
Run the check the same way every time
Do it in the same order, on the same fields, with the same three outcomes:
| Outcome | Use it when | Action |
|---|---|---|
| Ready | Every public field passes and approval is recorded. | Publish. Record who completed the check. |
| Hold | One or more items are missing but the fix is obvious. | Create a blocker task and keep the listing unpublished. |
| Escalate | The issue needs judgement, risk review, or client clarification. | Send it to the right senior person before publishing. |
A held listing is visible inside the agency and can be fixed. The ugly outcome is a live listing that everyone assumes someone else checked.
For the next working day, choose 3 listings that are close to publication and run only this 10-minute check. Keep the question narrow: are price, status, BER, main image, copy claim, access note, and approval clean enough to be public?
If an item fails, assign the correction and check it again before publishing.
Related reading
Disclaimer: This page may contain AI-assisted content. The information is provided solely as a general guide and may not be correct, complete, or current, including, but not limited to, our full or applicable service offerings. While we strive for accuracy, no guarantee is made regarding correctness or completeness, and no expectation should be made as such.
